This Mass Blackout is being led by BlackOutTheSystem.com.

Prepare for the IMPACT!
There is time to make sure you have everything you need for this BLACKOUT, and ensure you plan for the greatest impact possible.  

To prevent "spike spending" before and after the BLACKOUT, we ask that all participants purchase goods needed from community-owned stores and markets leading up to the dates. This helps with sustained impact and keeps our money out of the mega businesses' pockets. 

- No Work
- No Spending
- No Travel
- No Projects
- No Events 
- No Restaurants 
- NO BACKING OUT!!!

The 3.5% action number from Chenowith and Stephan’s research has been quoted often. However, that 3.5% doesn't mean getting 3.5% to show up for a single action. It means 3.5% of the population actively participates in a sustained campaign over approximately three years. Chenoweth is explicit: "The campaigns need to be able to have more than just protests; there needs to be a lot of variation in the methods they use."